CS
Cynthia Siantar
General Manager / Country Leader · Enterprise AI · Fintech & Digital Banking · Market Expansion
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Years across finance & AI
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ECM transactions executed
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User growth in 12 months
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Team scaled from 5, in 6 months
Executive Summary
Founder-operator and P&L leader with 15+ years across capital markets, fintech, digital banking and enterprise AI in Singapore, Greater China and Southeast Asia. Repeat 0-to-1 builder: co-founded two Singapore startups, stood up new-country businesses as country head, led a global bank’s first commercial fintech partnership in Asia, joined the founding team of a leading Indonesian digital bank, and today owns the commercial P&L of an enterprise-AI company across Singapore, Hong Kong and Taiwan. Equally strategic and hands-on - as effective setting direction with boards and regulators as building pipeline, teams and partnerships from zero. Works daily in English and Mandarin, bridging Chinese and international stakeholders across Western and Asian ecosystems.
Core Leadership Competencies
P&L Ownership & General Management
0-to-1 Market Entry & Scaling
Enterprise AI & Fintech Go-to-Market
Strategic Partnerships & Ecosystems
Fundraising & Investor Relations
Cross-Border (Greater China–SEA) Leadership
Regulatory & Government Stakeholders
Board & Public Representation
Professional Experience
DYNA.AI
Enterprise AI delivering conversational AI agents & solutions for financial institutions and enterprises
Singapore | 2024 – Present
General Manager - Singapore, Hong Kong & Taiwan
- Own the commercial P&L across Singapore, Hong Kong and Taiwan with in-country-CEO scope: commercial growth, corporate strategy, partnerships, corporate development and investor relations - working directly with the founder.
- Broke ground in Singapore from a standing start - no local brand, reference clients or playbook - landing GXS Bank (the Grab-Singtel-backed digital bank) as the flagship first client in a category where buyers are still defining what they need.
- Earned an expanded mandate across Hong Kong and Taiwan on the strength of the Singapore build - each a distinct regulatory, language and buyer market.
- Move risk-averse financial institutions from AI experimentation to operational deployment, earning trust across procurement, risk, compliance and the C-suite over long sales and integration cycles.
- Led fundraising and investor engagement for the company’s eight-figure Series A round, closed Q1 2026.
- Serve as the public face of the company at industry, investor and government forums; bridge Chinese and international stakeholders, operating daily in Mandarin with a predominantly China-based team.
- Run the GM office AI-natively - building custom AI agents that automate meeting intelligence, CRM updates, candidate assessment and client-deck production.
DKATALIS (BANK JAGO)
Leading digital bank in Indonesia
Singapore & Indonesia | 2021 – 2024
Partnership Lead (Band 2): Merchant Business GTM, Strategy & Special Projects
- Founding team member for Bank Jago’s Merchant Business - the early building block of what is today Jago Bisnis, the bank’s business-banking proposition.
- Launched the strategic partnership with GoBiz (GoTo Group) in 2022, embedding banking into the GoFood merchant experience and standing up a new business line integrated with one of the region’s largest tech ecosystems.
- Expanded the GoTo partnership across broader merchant and e-commerce seller platforms, deepening the ecosystem integration that seeded Jago’s business banking play.
- As part of the bank’s special-projects task force, worked directly with the Board on strategic priorities - including a flagship initiative with a major telco to extend banking to Indonesia’s mass-market and underbanked population, in line with national financial-inclusion goals.
- Originated and assessed standalone growth initiatives across Wealth Management, Shariah and MSME segments to broaden the customer base.
ING BANK
Fintech innovation & partnership initiatives for Wholesale Banking, APAC
Singapore | 2019 – 2021
Partnership Lead (VP), ING Innovation APAC
- Delivered ING’s first-ever commercial collaboration with a fintech startup in Asia - taking it from concept through risk, compliance, legal and multiple business lines to a live partnership.
- Localized initiatives incubated at ING Labs in Europe for Asia - building the business case, developing go-to-market strategies and driving them from pilot through pre-production.
- Bridged external startups and internal stakeholders - translating between fast-moving founders and a large, process-driven institution to carry partnerships through to execution.
- Built new cross-functional coalitions across ING, aligning teams that don’t normally work together to move innovation-partnership projects through to execution.
- Co-authored ING’s innovation-partnership playbook - the bank’s framework for executing fintech startup partnerships - securing senior-management approval and setting the template for subsequent efforts.
ORIENTE FINANCE GROUP
Fintech providing affordable credit to consumers & MSMEs across Southeast Asia
Singapore & Indonesia | 2017 – 2019
Director of Strategy & Business Development
Ad Interim General Manager, Indonesia (to Jul 2018) · Chief of Staff, Finmas (Jul 2018 – 2019)
- Established Oriente’s Indonesia business with local partner Sinarmas Group within two months of joining, contributing to the group’s USD 105M initial funding round.
- As founding country head, scaled Finmas from launch (Aug 2018) to 2M downloads and ~100K loans in six months; grew the Indonesia team from 5 to 400+.
- Secured the first two external debt investors, funding up to USD 30M; obtained OJK P2P registration, laying the foundation for the full P2P license, and bridged regional teams across the Philippines, Hong Kong and China.
CALL LEVELS
One of Southeast Asia’s earliest consumer-fintech startups; real-time financial-market monitoring & alerts for retail investors
Singapore | 2013 – 2017
Co-Founder & Commercial Head
- Co-founded one of the region’s first consumer fintech startups (2013), shipping across iOS, Android and Apple Watch within six months - before “fintech” was an established category in Asia.
- Led growth, product and commercial functions to 25x user growth in 12 months; ranked by App Annie as the 2nd fastest-growing finance app in the USA (Q3 2016) and featured across 136 countries on Google Play.
- Raised SGD 1.5M+ from institutional investors including 500 Startups and Lippo Group; launched a DBS Vickers SGX-monitoring partnership (2016) and secured 150+ media features across print, digital and TV.
HSBC
Equity Capital Markets, Asia
Hong Kong & Singapore | 2010 – 2013
Associate, Equity Capital Markets (ECM)
- Executed 18 Southeast Asian ECM transactions (incl. 9 IPOs) raising SGD 9B+, including Mapletree Greater China Commercial Trust (SGD 1.7B IPO) and Far East Hospitality Trust (USD 574M IPO) - both as Joint Global Coordinator.
- Core member of the compact deal team named IFR Asia’s Singapore Equity House of the Year (2012) - a challenger franchise out-executing bulge-bracket incumbents on their home turf.
- Carried end-to-end deal ownership well beyond the associate remit - running origination support, prospectus drafting, investor targeting, pricing, structuring and bookbuilding on lean deal teams.
MERCER
Wealth & investment-management consulting for government-linked clients
Singapore | 2010
Analyst, Investment Consulting
- Advised on performance monitoring, strategic asset allocation and portfolio structuring; ran manager due diligence and ratings across asset classes.
Education
Tsinghua University - PBC School of Finance (五道口) / Belt & Road Program - Executive MBA (EMBA)
Expected 2028
Stanford University - MSc, Financial Mathematics
2008 – 2009
London School of Economics - BSc, Actuarial Science (First Class Honours)
2005 – 2008
Awards & Honours
Forbes 30 Under 30 Asia - Finance (2016); All-Star Alumni (2017) · Money 20/20 Asia RiseUp Academy - future female leaders cohort (2020) · WSET Level II Award in Wines & Spirits
Languages
English (Native) · Mandarin (Professional - Higher Chinese) · Bahasa Indonesia (Conversational)